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Astra Engage is the automation engine. Create 7-day engagement flows that combine AI calls, WhatsApp messages, and agent handoffs to follow up with leads automatically.

Flows

A flow is a 7-day schedule of automated tasks. Each day can have one or more tasks that execute at configured times.
  • Create flow — click the add button and name your flow
  • Select flow — use the dropdown to switch between flows
  • Enable/Disable — use the master toggle to activate or pause a flow
  • Delete flow — remove a flow with confirmation

Task types

Add tasks to any day in the flow by selecting a task type:
Task typeDescription
AI callCall the lead using a selected voice bot (Astra GenAI, Astra Lite, or Astra Transcribe)
WhatsAppSend a WhatsApp template message
Agent callTransfer to a human agent with a specified caller ID
Quick WhatsAppSend a WhatsApp message with up to 7 dynamic body fields

Configuring tasks

Each task requires:
  • Time of execution — when during the day the task runs
  • Purpose — a description of the task’s intent
Additional fields depend on the task type:

AI call

Select the bot type and specific bot to use for the call.

WhatsApp

Choose a pre-configured WhatsApp template from your template library.

Agent call

Provide the agent’s phone number and select a caller ID.

Quick WhatsApp

Define up to 7 body fields. Each field can reference CRM data (phone number, email, custom fields) for personalization.

Scheduling

Tasks can be scheduled in two ways:
  • Time-only — executes at a specific time on the assigned day
  • Fixed datetime — executes at a specific date and time (configured via the edit day option)

Flow triggers

Flows can be triggered by:
  • Registration — when a lead is first created
  • Event — on a specific date
  • Before/After — relative to an event date